{"id":7686,"date":"2021-02-02T11:11:04","date_gmt":"2021-02-02T11:11:04","guid":{"rendered":"https:\/\/traductoresjuradositrad.com\/?p=7686"},"modified":"2025-05-08T14:33:57","modified_gmt":"2025-05-08T14:33:57","slug":"app-localization","status":"publish","type":"post","link":"https:\/\/traductoresjuradositrad.com\/en\/app-localization\/","title":{"rendered":"THE IMPORTANCE OF APP LOCALIZATION"},"content":{"rendered":"\n<p>App localization is a key feature for any company who are hoping to internationalise their product. This article is going to explore just this: <strong>the importance if app localization<\/strong>.<\/p>\n\n\n\n<p>Localizing your app can be a driver for business, and could be the tipping factor to see bigger growth. Moreover, it is something that can be done relatively <strong>cheaply<\/strong>. The cost of localization is often far smaller than the potential of the markets it can open up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is an App Localization?<\/h3>\n\n\n\n<p>App localization is the process of changing and <strong>refining<\/strong> an app in order to appeal to a <strong>geographically specific target<\/strong> market. When people use an app, they want it to feel like it has been <strong>designed just for them<\/strong>. If it is in a language they cannot quickly understand, then it presents an instant issue. Localizing an app will make your users more <strong>loyal<\/strong>, will allow them to understand your app better and will thus therefore be more likely to leave a <strong>good review<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Intricacies of Translation for Localization<\/h3>\n\n\n\n<p>Effective translation is a key part of <strong>the importance of app localization<\/strong>. Firstly, it is important to check where the majority of your users are. Localizing into <strong>big markets<\/strong> often makes more sense- languages like Spanish, French, Portuguese or Japanese entail large markets. To translate, and localise, your app effectively, then a <strong>detailed knowledge<\/strong> of not only the <strong>language<\/strong> but also the <strong>culture<\/strong> is essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The most important things<\/h3>\n\n\n\n<p>Firstly, everything in the translation needs to be <strong>optimised<\/strong> for the target audience. <strong>Measurements<\/strong>, <strong>currencies<\/strong>, <strong>punctuation<\/strong> and <strong>idiomatic expressions<\/strong> require careful translation. It is due to these nuances that that an online translator cannot be used. An <strong>expert<\/strong> is needed! For example, there are idiomatic phrases that, if literally translated, would make no sense. The Spanish phrase \u201c<em>Estar m\u00e1s sano que un pera<\/em>\u201d literally translates to \u201cto be healthier than a pear\u201d. This, of course, is nonsensical. The English translation would be \u201cto be as fit as a fiddle\u201d, which when directly translated into Spanish equally makes no sense!<\/p>\n\n\n\n<p>This same problem occurs with <strong>symbols<\/strong> and <strong>gestures<\/strong>. In the modern era of <strong>emojis<\/strong> and <strong>emoticons<\/strong>, language has become a more visual medium. But they can be interpreted differently! For example, the \u201cok\u201d sign (with the thumb and forefinger making an \u2018o\u2019 and the other fingers help up) in the UK or US is very neutral. In Japan, it stands for \u201cmoney\u201d. However, in Venezuela and Turkey it implies that someone is a homosexual, whilst in Brazil it is an office gesture. Avoiding anything <strong>offensive<\/strong> as you localise is essential! If you\u2019d like to learn more about the meaning of hand gestures in different cultures, we recommend this <a href=\"https:\/\/brightside.me\/wonder-places\/15-hand-gestures-that-have-different-meanings-overseas-769110\/\">Bright Side article<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are the interests of people?<\/h3>\n\n\n\n<p>Finally, it is important to understand <strong>local interests<\/strong> and trends to properly localise. Request <strong>feedback<\/strong> from users and consult with local experts. Local legal laws must also be taken into account!<\/p>\n\n\n\n<p>We hope you found this article on <strong>the importance of app localization<\/strong> interesting. If you are looking for help in translating an app, at <a href=\"https:\/\/traductoresjuradositrad.com\/en\/\">iTrad Traducciones<\/a> our sworn translators are experts in a wide array of fields. If you\u2019d like to find out more about how we could help localise your website, then don\u2019t hesitate to contact us at <a href=\"mailto:info@itrad.es\">info@itrad.es<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>App localization is a key feature for any company who are hoping to internationalise their product. This article is going to explore just this: the importance if app localization. Localizing your app can be a driver for business, and could be the tipping factor to see bigger growth. Moreover, it is something that can be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"view":"yes"},"footnotes":""},"categories":[35],"tags":[],"class_list":["post-7686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The importance of App Localization to geographically specific market<\/title>\n<meta name=\"description\" content=\"App localization is the process of changing and refining an app in order to appeal to a geographically specific target market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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